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For the fifth year in a row, greeting card industry leader Hallmark Cards, Inc. has been named the Greeting Card Brand of the Year in the 2016 Harris Poll EquiTrend Study.
In keeping with its vision to create a more emotionally connected world, Hallmark Cards introduces the Hallmark Great Stories Award, honoring new children's picture books that celebrate family, friendship and community and that exhibit excellence in both writing and illustration.
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From the mid-1930s through the 1950s, J.C. Hall approved every single Hallmark card, giving his official thumbs up by writing "OK JC" on the back.