Hallmark’s Big Night at the LOUIE Awards

Greeting card company recognized by international industry; receives 17 awards

KANSAS CITY, Mo. (May 18, 2016) - For more than 100 years, Hallmark has been the greeting card industry leader helping create a more emotionally connected world, and today its work is recognized by the international greeting card industry. This weekend, Hallmark was awarded 17 LOUIE Awards - including "Judges Award of Excellence" to Hallmark Signature, "Card of the Year $4 and below" to Sunrise, and "Superbly Stated" to Studio Ink - at the International Greeting Card Awards Competition during the National Stationery Show® in New York City.

Since 1988, the LOUIE Awards have recognized the most outstanding greetings cards, invitations and announcements marketed in the U.S. Rising to the top among 1,100 competitor entries, were Hallmark's innovative greeting cards for holidays, occasions and just because.

"At Hallmark, we are dedicated to leading the industry with our unique creativity capabilities," said Darren Abbott, vice president of creative at Hallmark Cards. "And our work continues to payoff. We bring artistry, innovation and a broad greetings portfolio that includes more than 10,000 new and redesigned cards annually."

The award winning Hallmark line-up includes cards for Birthday, Birthday Humor, Children's, Friendship Humor, LGBTQ, Romantic, Holiday, Holiday Humor, Father's Day, Valentine's Day and many more. Many of the award winning cards come from the brand's top lines, including Hallmark Signature, Shoebox, Studio Ink and Sunrise.

To see a full list of the winning cards, click here.

You can find Hallmark greeting cards in more than 30 languages in more than 100 countries. They are available on Hallmark.com and at Hallmark Gold Crown® stores nationwide, as well as drug stores, mass merchandise stores, discount stores, grocery stores and other fine retailers. Visit Hallmark.com to find a store near you.

About Hallmark

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gifts in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

Fun Fact

The Hall Brothers "invented" modern gift wrap during Christmas 1917 when they ran out of solid-colored tissue paper and started selling decorated envelope linings.