KANSAS CITY, Mo. (Sept. 29, 2016) — With a century's worth of archival treasures and lore to draw on, Hallmark introduces a new premium line for Christmas 2016 called the Hallmark Heritage Collection. Featuring high-quality, finely crafted ornaments and holiday décor, as well as greeting cards and gift wrap, all inspired by imagery of the past, the Heritage Collection is available at Hallmark Gold Crown® stores and Hallmark.com starting in October.
"The Hallmark Heritage Collection is inspired by our company's rich heritage and passion for connecting, creativity and craftsmanship," said Jen Seyller, Hallmark Gold Crown vice president – retail product. "Classic designs are reimagined with a fresh, sophisticated style. This is truly a timeless collection that will become a treasured part of a family's Christmas decorating traditions."
Ornaments and holiday décor are the centerpieces of the Hallmark Heritage Collection:
For more than 100 years, privately-held Hallmark has been dedicated to creating a more emotionally-connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark's family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, Hallmark International which offers products in more than 30 languages available in 100 countries and Crown Media Holdings, Inc., which owns and operates cable television's Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Missouri, Hallmark employs more than 27,000 people worldwide. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram and Pinterest.