Three Kings Day / Epiphany
Always observed 12 days after Christmas on January 6
| Three Kings Day (Día de los Reyes), also known as the Epiphany, is a Christian celebration that commemorates the Biblical story of the three kings who followed the star of Bethlehem to bring gifts to the Christ child. |
| The holiday is widely celebrated in the Hispanic community. |
| Hallmark introduced Spanish-language cards for Three Kings Day in 1998. |
2010 Product Features
- Hallmark Sinceramente is a card line for Hispanic consumers that offers 10 cards for Three Kings Day.
- Traditional, cute and juvenile cards are available to send to friends and families.
- The cards are designed to commemorate and celebrate the occasion with relegious references, imagery, and Bible verses.
- Each card features an English translation on the back.
Holiday History
According to the Biblical story, the Three Kings (or wise men or magi) – named Melchior, Caspar and Balthazar – followed the Star of Bethlehem to find the Baby Jesus’ birth place. They presented the baby with gifts of gold, frankincense and myrrh.
In Stores
Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark Sinceramente products are sold. Use the store locator on Hallmark.com or call 1-877-5-CARIÑO (1-877-522-7466) to find the nearest Hallmark Sinceramente retailer.