Always observed the fourth Thursday in November

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  • Industry-wide, Americans exchange about 14 million Thanksgiving cards each year.
  • More than 70 percent of Thanksgiving cards are mailed, the highest percentage for any season.
  • Nearly 60 percent of Thanksgiving cards are given to family members and nearly 25 percent of Thanksgiving cards are given to friends.
  • Hallmark made its first Thanksgiving cards in the early 1920s.

2015 Product Features

  • With the broadest assortment of family captions, Hallmark Gold Crown is the destination for Thanksgiving greetings. Cards are available for parents, siblings, grandparents, grandchildren, great-grandchildren, aunts and uncles and nieces and nephews. Hallmark offers more than 230 Thanksgiving cards, including:
    • Simply: Seasonal imagery and simply stated messages are a way to express gratitude and thanks to a wide range of friends and family.
    • Hallmark Signature Collection: These premium cards pair sophisticated, stylish designs, processes and attachments with simple, just right messages for any recipient.
    • Multi-Card Packs: Provides a value option for those who like to send lots of good wishes at Thanksgiving.
  • Card prices begin at 99 cents.
  • Thanksgiving cards are also available for many unique relationships and occasions including Baby's First Thanksgiving, friends and secret pal. The largest selection is available at Hallmark Gold Crown stores.
  • A wide variety of cards are appropriate for sending "across the miles" for families and friends who won't be together on Thanksgiving.
  • offers a variety of Thanksgiving paper cards that can be personalized with photos and custom messages, then addressed, stamped and mailed directly to the recipient. 
  • also provides a selection of Thanksgiving ecards, available with a subscription.

Holiday History

The tradition of celebrating thanks dates back nearly 400 years to a three-day harvest festival celebrated in 1621 by the pilgrims and Native Americans at Plymouth, Mass.

President George Washington issued the first national Thanksgiving proclamation in 1789, the year of his inauguration, and again in 1795. On Oct. 3, 1863, President Abraham Lincoln declared a national day of Thanksgiving to be observed on the last Thursday in November, and every president after Lincoln followed suit. In 1941, a joint congressional resolution officially set the date as the fourth Thursday in November.

The Hallmark Archives contain Thanksgiving cards that date back to the late 1800s, but Thanksgiving cards were not widely exchanged until the end of World War I.

In Stores and Online

Available at Hallmark Gold Crown® stores nationwide, online at,, and wherever Hallmark cards are sold. Use the store locator on to find the nearest Hallmark Gold Crown store.


Fun Fact

The Hall Brothers "invented" modern gift wrap during Christmas 1917 when they ran out of solid-colored tissue paper and started selling decorated envelope linings.