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Mother's Day
Celebrated on May 10, 2009
| Mother’s Day is always the second Sunday in May. |
| Mother’s Day is the third-largest card-sending holiday in the United States, with 141 million cards exchanged annually. |
| This is the largest card-sending holiday for the Hispanic community. Depending on the country, Mother's Day is celebrated on many different days throughout the year. In Mexico, it is always celebrated May 10. |
| Mother’s Day is the second most popular holiday for gift-giving, following Christmas. |
| Mother’s Day is observed across a wide range of relationships. In addition to mothers, grandmothers and wives, the celebration extends to daughters, sisters, aunts, mothers of loved ones, friends, and any others who play a mother-like role. |
| Hallmark has been producing Mother’s Day cards since the early 1920s. |
2009 Product Features
- Hallmark offers more than 1,600 cards for Mother’s Day, including 99-cent value cards, Shoebox humor cards, Mahogany cards for African-American consumers, and Hallmark Sinceramente designs for Hispanic consumers.
- Hallmark introduces a variety of new recordable cards that enable senders to record a 10-second personal message (no music plays after the message).
- New consumer-created Mother's Day cards debut in stores this season. The cards feature photography and sentiments submitted by consumers in a national contest. Purchases of these cards and online voting will determine a grand prize winner in the yourParenthood contest.
- Hallmark Gold Crown® stores offer the widest variety of unique and innovative cards including Hallmark (PRODUCT) RED™ Mother’s Day cards that help save lives in Africa and Cards With Soundand Big Time Sound cards that play favorite songs and audio clips from movies and TV shows, Recordable Cards With Music that enable the sender to record a 10-second message before a pre-recorded song clip plays, and Dueling Speaker cards with two interacting sound chips. Cards With Sound Photo Holders and Recordable Cards With Music Photo Holders hold a 4-by-6 inch photograph.
- Hallmark Gold Crown stores offer a variety of Mother’s Day gifts including photo frames, flower pots, albums and Instant Scrapbooks, stuffed animals, books, CDs, and mugs. Two new photo albums enable the giver to record a message that can be replayed over and over.
Several items – including a flower pot, mug, paper weight and photo frame – offer kids the opportunity to draw a picture or add decorations to complete the design.
- Spring-designed paper partyware sets a festive theme for a meal with Mom. Hallmark also offers stickers and a variety of gift bags, wrap, tissue and add-ons to make one-stop Mother's Day shopping easy.
Holiday History
Anna M. Jarvis, born in 1864 in Webster, Va., is credited as the force behind Mother's Day. When Jarvis was 41 years old, her mother died. On the second anniversary of her mother's death (the second Sunday in May 1908), Jarvis made public her plans to establish a day to honor mothers.
Other sources report "mother's day" church services on May 10, 1908, in Grafton, W. Va., and a celebration of mothers at the Wannamaker Auditorium in Philadelphia, Pa., on the same day.
The observance became official in 1914.
In Stores
Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.
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