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Mother's Day
Celebrated on May 11, 2008
| Mother’s Day is always the second Sunday in May. |
| Mother’s Day is the third-largest card-sending holiday in the United States, with 158 million cards exchanged annually. |
| This is the largest card-sending holiday for the Hispanic community. Depending on the country, Mother's Day is celebrated on many different days throughout the year. In Mexico, it is always celebrated May 10. |
| Mother’s Day is the second most popular holiday for gift-giving, following Christmas. |
| Mother’s Day is observed across a wide range of relationships. In addition to mothers, grandmothers and wives, the celebration extends to daughters, sisters, aunts, mothers of loved ones, friends, and any others who play a mother-like role. |
| Hallmark has been producing Mother’s Day cards since the early 1920s. |
2008 Product Features
- Hallmark offers more than 1,600 cards for Mother’s Day, including Warm Wishes value cards at 99 cents, Shoebox humor cards, Mahogany cards for African-American consumers, and Sinceramente Hallmark designs for Hispanic consumers.
- The latest innovations from Hallmark – Recordable Cards With Music and Cards With Sound Photo Holders – debut at Mother’s Day. The recordable cards allow the sender to record a 10-second personalized dedication message for the recipient before the pre-recorded song clip begins. The photo holders have a place on the front of the card into which the sender can insert a 4-by-6-inch photograph. Some of the photo holders also have a recordable feature.
- Hallmark Gold Crown® stores offer the widest variety of unique and innovative cards including Hallmark (PRODUCT) RED™ Mother’s Day cards that help save lives in Africa and Cards With Sound that play favorite songs and audio clips from movies and TV shows.
- Hallmark Gold Crown stores offer a variety of Mother’s Day gifts including photo frames, albums and Instant Scrapbooks, the Hallmark Legacy Keeper, jewelry and key chains, stuffed animals, books, CDs, mugs, Down to Earth Angels figurines, and pillows embroidered with heartfelt and humorous messages.
- Spring-designed paper partyware sets a festive theme for a meal with Mom. Hallmark also offers stickers, balloons, and a variety of gift bags, wrap, tissue and add-ons to make one-stop Mother's Day shopping easy.
Holiday History
Anna M. Jarvis, born in 1864 in Webster, Va., is credited as the force behind Mother's Day. When Jarvis was 41 years old, her mother died. On the second anniversary of her mother's death (the second Sunday in May 1908), Jarvis made public her plans to establish a day to honor mothers.
Other sources report "mother's day" church services on May 10, 1908, in Grafton, W. Va., and a celebration of mothers at the Wannamaker Auditorium in Philadelphia, Pa., on the same day.
The observance became official in 1914.
In Stores
Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.
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