Celebrated sundown Nov. 27 to sundown Dec. 5, 2013
- Hanukkah (also commonly spelled “Chanukah”) is an eight-day festival beginning on the 25th day of the Hebrew month of Kislev, which may occur from late November to late December.
- Hanukkah means "rededication" in Hebrew. The holiday commemorates an event that occurred 23 centuries ago, marking the survival of Judaism.
- Hanukkah is one of the best known and most joyous holidays for the Jewish community.
- Hallmark first produced cards for Hanukkah in the 1940s.
2013 Product Features
- Hallmark’s Tree of Life card line for Jewish consumers offers more than 80 Hanukkah cards.
- Messages reflect the meaning and essence of the holiday, including family-specific cards for spouses, in-laws, grandparents, and children.
- Hallmark Tree of Life Hanukkah cards offer inspirational messages, as well as humorous sentiments for both adults and children. Card designs feature culturally relevant Jewish symbols, rich colors and beautiful illustrations.
- Based on consumer focus groups, Tree of Life has incorporated more humor, relevant Hebrew phrases, authentic photography, and more artwork and writing by Jewish people. The line also features more simplified, elegant card designs as well as more humor, including the humorous comments of Rhona, a character created by Hallmark exclusively for Tree of Life.
- The line includes 8 cards that offer a combined Hanukkah and Christmas greeting to meet the needs of households celebrating both holidays.
- Value-priced multi-card packages in several designs make it easy to send Hanukkah greetings to family and friends.
- Hallmark offers two Hanukkah boxed card sets that benefit UNICEF (The United Nations Children's Fund). Hallmark pays a portion of the net wholesale sales of the cards to the U.S. Fund for UNICEF.
- Hallmark also offers Hanukkah gift wrap, paper partyware and stickers.
- Hallmark.com also offers Hanukkah card designs that can be customized online with photos and personal messages. Hallmark will address, stamp and mail cards ordered from Hallmark.com. The service is free; consumers only pay for the postage.
- HallmarkEcards.com also offers Hanukkah ecards, available with a subscription.
Hanukkah refers to a second century (165 B.C.E.) conflict when Palestine was caught between two great Hellenistic powers: Egypt and Syria. This conflict divided the empire of Alexander the Great. Under Syrian power, there was a campaign to establish political and religious conformity by “Hellenizing” the Jews, forcing them to adopt Greek dress and customs. Even more serious, the Syrian emperor decreed that the Temple in Jerusalem, the national house of worship, would become a temple to the Greek god, Zeus.
A small band of soldiers led by Judah Maccabee staged a successful rebellion against the Syrians and rededicated the Temple. Hanukkah celebrates the restoration of religious freedom, and the preservation of Jewish customs and the traditional Jewish worship service.
The “Festival of Lights” refers to the legend of a miracle that occurred during the rededication of the Temple. When the Jews sought to rekindle the menorah in the Temple sanctuary, they found only enough purified oil to last one day, yet miraculously, the small portion of oil burned for eight days – the length of time required to purify new oil.
Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark Tree of Life products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown retailer.