Grandparents Day

Always celebrated on the first Sunday after Labor Day: Sept. 11, 2016

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  • According to U.S. Census data, there were an estimated 65 million grandparents in the U.S. in 2010. By 2020, it is projected that the number of grandparents will reach 80 million, which will equate to one in three adults.
  • By 2010, more than 50% of the grandparent population will be baby boomers — by 2015, it will increase to nearly 60%. (Source:
  • By presidential proclamation, National Grandparents Day was first celebrated Sept. 6, 1979, and has been observed on the first Sunday after Labor Day ever since.
  • Hallmark began producing Grandparents Day cards in 1978.

2015 Product Features

  • Hallmark offers 44 Grandparents Day cards, including cards for first-time grandparents and great-grandparents, as well as from parent to grandparent to acknowledge and show appreciation for grandparents’ increasing involvement in their grandchildren’s lives.
  • Cards appropriate for grandparents who live with their grandchildren are available.
  • Card prices begin at 99 cents.
  • offers a variety of paper cards for Grandparents Day that can be personalized with photos and custom messages, then addressed, stamped and mailed directly to grandparents. also offers Grandparents Day ecards, available with a subscription.
  • Throughout the year, Hallmark offers cards specifically for grandparents and grandchildren to send to each other for most major holidays and occasions.
  • Hallmark offers gifts appropriate for honoring grandparents, as well as many gift wrap options.

Holiday History

The idea to designate a day honoring grandparents is credited to Marian McQuade, a West Virginia homemaker who wanted to encourage young people to tap into the wisdom and heritage their grandparents could provide. West Virginia was the first state to recognize Grandparents Day in 1973. A grassroots movement grew during the 1970s, with many other states recognizing the occasion. Efforts to establish National Grandparents Day culminated in 1978 with a joint congressional resolution signed by then-President Jimmy Carter.

In his proclamation, President Carter said of grandparents: “Because they are usually free to love and guide and befriend the young… they can often reach out past pride and fear of failure and close the space between generations.”

In Stores & Online

Available at Hallmark Gold Crown® stores nationwide, online at and wherever Hallmark products are sold. Use the store locator on to find the nearest Hallmark Gold Crown store.


Fun Fact

The first Hallmark Hall of Fame production, Amahl and the Night Visitors, aired in 1951 and was the first original opera created for television.