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Grandparents Day

Celebrated September 7, 2008

Facts
Grandparents Day is always observed on the first Sunday after Labor Day.
According to U.S. Census data, there are about 70 million grandparents in the United States, and that number is expected to rise to 80 million in 2010. (Source: Yankelovich MONITOR 2006)
The average age of first-time grandparents is 47. (Source: Grand Magazine)
In Hallmark research, many grandparents expressed disappointment that Grandparents Day was not “a big event,” and the majority expressed regret that they didn't receive a card, call or gift.
Hallmark began producing Grandparents Day cards in 1978.


2008 Product Features

  • Hallmark has increased its Grandparents Day card offering again this year to 72 cards, including cards for first-time grandparents as well as cards for great-grandparents.
  • The collection includes several innovative cards, such as:
    • Recordable Cards With Music utilize the latest sound-chip technology to allow the sender to record a 10-second personal message that plays before the pre-recorded song included on the card. Songs include “Listen to the Music” by The Doobie Brothers and “When You’re Smiling” by Louis Armstrong. 
    • Cards With Sound Photo Holders have space to hold a 4-by-6-inch photograph on the front. The cards feature songs from performing artists in a variety musical genres, including “Daydream” by The Lovin’ Spoonful and “You Are My Sunshine” by Ray Charles.
    • Recordable Cards With Music Photo Holders allow senders to record their own 10-second personal message that plays before the pre-recorded song begins. Songs include “We Are Family” by Sister Sledge and “Here’s Some Love” by Tanya Tucker.
  • Hallmark also offers cards specifically for grandparents and grandchildren to send to each other for most major holidays and occasions.
  • Hallmark offers gifts appropriate for honoring grandparents, as well as many beautiful gift-wrap options.

Holiday History

Grandparents Day was created in 1978 through a joint congressional resolution signed by then-President Jimmy Carter. The idea to designate a day to honor grandparents emerged as a grassroots movement during the 1970s.

In Stores

Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.

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