Celebrated on March 27, 2016

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  • Easter is always observed on a Sunday between March 22 and April 25. The exact date is the Sunday following the first full moon after the vernal (spring) equinox.
  • Industry-wide, an estimated 49 million Easter cards are exchanged annually, making Easter the fifth largest card-sending holiday in the U.S.
  • According to Hallmark research, people associate Easter with family, religion, children and spring. Easter is viewed as an enjoyable, relaxing time to gather with family and friends.
  • There is a trend toward seasonal home decorating for Easter, including “Easter trees,” decorative items, and seasonal clothing, accessories and jewelry.
  • Hallmark has been producing Easter cards since the early 1920s.

2015 Easter Greeting Card Features

  • Hallmark offers more than 650 Easter card designs. The cards range from religious to humorous and touch on the key elements of the season, such as kids, family, religious significance and springtime rejuvenation. Card prices start below $1.
  • This Easter, look to Hallmark Gold Crown® stores for the widest variety of unique and innovative cards including:
    • The Easter Wishes collection which features bright, uplifting cards with general wishes for the season. 
    • The Family Easter collection offers simple, warm messages with homespun design for mom, dad, son and wife, daughter and husband, husband, wife and more.
    • Easter Kids cards feature bright, bold colors and playful animal photos and are suitable for kids from preschool to preteen. 
  • Cards in foreign languages, Mahogany cards that celebrate African-American culture, Hallmark Sinceramente cards for Spanish-speaking Latinos, a card from the Easter Bunny or a secret pal, and cards from the cat or the dog complete the vast selection.
  • Hallmark.com offers a range of Easter greeting cards, including individual cards which consumers can customize with their own messages and photos, as well as cards that can be sent to a wide variety of friends and family starting at just $1.69 a card. Premium card options include magnetic photo cards, postcards and cards with foil and metallics. Hallmark.com will address, stamp and mail the cards directly to the recipient for just the cost of postage.
  • HallmarkeCards.com provides a variety of Easter ecards to share with friends and family, available with a subscription.

2015 Easter Gift Features

  • The Flappy Happy Chick shows her sunny side as she bops to the beat, flaps her wings and sings a parody of "Girls Just Wanna Have Fun." - $17.95 at Hallmark Gold Crown with each purchase of three Hallmark cards (regularly $32.95).
  • Egg-stra Special Thumper is adorably soft from head to feet and cradles a special blue egg. The character from the Disney movie Bambi coordinates with the Thumper Finds an Egg Storybook. - Storybook is free with purchase of Egg-stra Special Thumper for $19.95 at Hallmark Gold Crown stores.
  • Brighten up an Easter basket with one of the ultra soft Hooray for Spring Disney Plush Winnie the Pooh characters including Pooh, Piglet and Eeeyore. - $12.95 each
  • Flutterby Snoopy is all dressed up and ready to fly as he flaps his wings to the beat of "The Thieving Magpie." - $32.95
  • itty bittys® plush are sized just right for an Easter basket. Look for limited editions of Disney characters from the movie Bambi, Thumper and Flower, as well as the new Disney Easter Collector's Set featuring Mickey and Minnie itty bittys, as well as their friends Donald and Daisy Duck. They join an impressive lineup including characters from Star Wars, DC Comics, The Muppets and Toy Story. - Special offer: Feb. 16-April 5, consumers can buy one itty bittys plush and get the second one half off. Available only at Hallmark Gold Crown. 
  • With Request a Song Mimi you get music of your choice on demand. Just tell Mimi which song from her playlist you'd like to hear, then listen or sing along to one of her seven original pop tunes. Or if you want Mimi to pick, just say, "Mimi's Choice." A songbook with lyrics to her songs is included. - $29.95 at Hallmark Gold Crown stores. Special offer: Feb. 16- April 5, consumers receive $5.00 off.
  • Several Hallmark Gift Books titles are especially perfect for Easter gifts: The Easter Story, Amazing Grace, It's the Easter Beagle, Charlie Brown and Footprints. - $5.95 - $14.95
  • New Hallmark Confections make a sweet addition to any Easter basket including truffles, boxed chocolates and flower-shaped lollipops. 
  • Hallmark Gold Crown stores offer a variety of Easter stuffed rabbits and chicks plus several exclusive licensed plush characters.
  • Hallmark Gold Crown stores are a perfect stop for religious celebrations, such as baptism, communion and confirmation, including photo frames, gift wrap, books, keepsake boxes, crosses, albums and plush animals. 
  • Hallmark Gold Crown stores also offer everything needed to create a unique Easter basket, including small toys, mugs, jewelry, stuffed animals, Easter grass and other goodies. 
  • In addition to cards and gifts, Hallmark Gold Crown® stores also offer new designs in Easter gift wrap, gift bags and stickers.

Holiday History

Easter is celebrated by Christians and is considered the most important religious holiday in the church year. Easter commemorates the resurrection of Jesus Christ three days after his death by crucifixion more than 2,000 years ago. Many people start the Easter day by attending sunrise church services.

For many people, the holiday traditionally represents new life, both in a religious sense and in the arrival of spring. The name Easter comes from the Teutonic goddess, Eostre or Eastre, the deity of both dawn and spring and the pagan symbol of fertility.

The egg has become closely associated with the holiday as a symbol of fertility and resurrection. Many cultures, including the Egyptians, Persians, Greeks, and Romans, dyed eggs for their spring festivals. One of the most famous U.S. holiday customs associated with the Easter egg is the White House Easter Egg Roll. In 1878, President Rutherford B. Hayes opened the White House grounds for the event, although records exist of egg-rolling events as early as Abraham Lincoln’s administration.

Because of their association with fertility, rabbits also became symbols of Easter. The concept of the Easter rabbit is thought to have originated in Germany. One story describes a poor woman in Germany who enjoyed giving children Easter treats. One year, she hid brightly colored eggs in her garden. While searching for the eggs, the children spotted a hare hopping by. They thought the hare had left the eggs. Because rabbits are more common than hares in the United States, the Easter hare became the Easter rabbit and then the Easter Bunny. Long ago, American children built nests of leaves and sticks in their gardens or barns for the Easter Rabbit to fill with colored eggs.

In Stores

Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


Fun Fact

The first Hallmark Hall of Fame production, Amahl and the Night Visitors, aired in 1951 and was the first original opera created for television.