Celebrated on April 5, 2015

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  • Easter is always observed on a Sunday between March 22 and April 25. The exact date is the Sunday following the first full moon after the vernal (spring) equinox.
  • Industry-wide, an estimated 49 million Easter cards are exchanged annually, making Easter the fifth largest card-sending holiday in the U.S.
  • According to Hallmark research, people associate Easter with family, religion, children and spring. Easter is viewed as an enjoyable, relaxing time to gather with family and friends.
  • There is a trend toward seasonal home decorating for Easter, including “Easter trees,” decorative items, and seasonal clothing, accessories and jewelry.
  • Hallmark has been producing Easter cards since the early 1920s.

2014 Easter Greeting Card Features

  • Hallmark offers more than 650 Easter card designs. The cards range from religious to humorous and touch on the key elements of the season, such as kids, family, religious significance and springtime rejuvenation. Card prices start below $1.
  • This Easter, look to Hallmark Gold Crown® stores for the widest variety of unique and innovative cards including:
    • The Simply Easter collection features full-color photography paired with simple messages.
    • The Family Easter collection offers striking colors with laser-cut paper or illustration and lettering for a fresh look.
    • Easter Kids cards feature bright colors and whimsical designs. Some of the cards include games or activities.
  • Cards in foreign languages, Mahogany cards that celebrate African-American culture, Hallmark Sinceramente cards for Spanish-speaking Latinos, a card from the Easter Bunny or a secret pal, and cards from the cat or the dog complete the vast selection.
  • Hallmark.com also offers Easter personalized greeting cards, which consumers can customize with their own messages and photos. In addition, Hallmark can address, stamp and mail the cards on any day the sender chooses.
  • HallmarkeCards.com provides a variety of Easter ecards – from the Easter Bunny to hoops&yoyo™ – to share with friends and family, available with a subscription.

2014 Easter Gift Features

  • The Sweet Dancin' Bunny sways, bops and flaps his ears in time to the music as he sings a parody of “Macarena.” – $15.95 at Hallmark Gold Crown with each purchase of three Hallmark cards (regularly $29.95).
  • Tip ’n’ Fall Tweety walks along singing a happy song. The only problem is he tends to tip over. Every time he falls down, he asks for help in a way that’s adorably Tweety. – $15.95 exclusively at Hallmark Gold Crown with each purchase of three Hallmark cards (regularly $29.95).
  • Splashin’ Dancin’ Snoopy dances to a splash version of “April Showers.”
  • itty bittys® plush are sized just right for an Easter basket. Look for new Limited Edition Springtime Mickey and Minnie itty bittys, as well as a variety of Disney friends, Warner Bros. super heroes and Wizard of Oz™ characters. Special offer: Feb. 17–April 20, consumers can buy three itty bittys plush and get one free, plus get a free four-pack carrier. Available only at Hallmark Gold Crown.
  • Our newest interactive Story Buddy® Tigger responds with several different adorable phrases when he hears his story read to him or when he listens to his read-along CD. Not only that, but Tigger also can interact with the Winnie the Pooh Story Buddy (sold separately)! Bundle includes a story buddy, a storybook Tigger the Magician, and a read-along audio CD. Another Tigger storybook is also available, as well as an activity book and puzzle. Several other Story Buddy characters and their coordinating books also are sold in Hallmark Gold Crown stores. Special offer: Feb. 17–March 16, consumers can receive a free additional storybook ($9.95 value) in Hallmark Gold Crown stores when they purchase an interactive Story Buddy bundle.
  • My Wish for You and The Berenstain Bears I Love You All Ways are the newest children's titles available in the Hallmark Recordable Storybook line.
  • Be a Part of the Story™ interactive storybooks feature exclusive technology that allows kids to have a conversation with storybook characters and keep the story moving. When highlighted lines are read aloud, the character chimes in with a special question for a child to answer. Once the child answers, the character responds and the story continues. New titles include:
    • Mickey’s Treasure Hunt
    • Minnie’s Surprise Bow-Nanza
    • Fancy Nancy
  • Four Hallmark Gift Books titles are especially perfect for Easter gifts: The Easter Story, Easter Eggtivity Book, It’s the Easter Beagle, Charlie Brown and Footprints.
  • Hallmark Gold Crown stores also offer a Peanuts©-themed Hallmark Keepsake Ornament featuring Snoopy the “Easter Beagle” holding a basket and Easter egg. The ornament is part of the Series in a Year program, in which a new Peanuts ornament is introduced each month for a year.
  • A new line of Hallmark Confections features nostalgic Peanuts characters on the packaging, perfect for Easter baskets. The selection includes "Happiness is..." Peppermint Patties, Chocolate-Covered Pretzels and Caramels & Nut Clusters, and "You're a Good Bar..." chocolate bars.
  • Hallmark Gold Crown stores offer a variety of Easter stuffed rabbits and chicks plus several exclusive licensed plush characters: Snoopy, and Disney characters from the movie Bambi (Bambi, Flower and Thumper).
  • Hallmark Gold Crown stores are also a perfect stop for religious celebrations, such as baptism, communion and confirmation, including photo frames, gift wrap, books, keepsake boxes, crosses, albums and plush animals.
  • Hallmark Gold Crown stores also offer everything needed to create a unique Easter basket, including small toys, jewelry, stuffed animals, candies, books, Easter grass and other goodies.
  • In addition to cards and gifts, Hallmark Gold Crown® stores also offer new designs in Easter gift wrap, paper partyware and stickers.

Holiday History

Easter is celebrated by Christians and is considered the most important religious holiday in the church year. Easter commemorates the resurrection of Jesus Christ three days after his death by crucifixion more than 2,000 years ago. Many people start the Easter day by attending sunrise church services.

For many people, the holiday traditionally represents new life, both in a religious sense and in the arrival of spring. The name Easter comes from the Teutonic goddess, Eostre or Eastre, the deity of both dawn and spring and the pagan symbol of fertility.

The egg has become closely associated with the holiday as a symbol of fertility and resurrection. Many cultures, including the Egyptians, Persians, Greeks, and Romans, dyed eggs for their spring festivals. One of the most famous U.S. holiday customs associated with the Easter egg is the White House Easter Egg Roll. In 1878, President Rutherford B. Hayes opened the White House grounds for the event, although records exist of egg-rolling events as early as Abraham Lincoln’s administration.

Because of their association with fertility, rabbits also became symbols of Easter. The concept of the Easter rabbit is thought to have originated in Germany. One story describes a poor woman in Germany who enjoyed giving children Easter treats. One year, she hid brightly colored eggs in her garden. While searching for the eggs, the children spotted a hare hopping by. They thought the hare had left the eggs. Because rabbits are more common than hares in the United States, the Easter hare became the Easter rabbit and then the Easter Bunny. Long ago, American children built nests of leaves and sticks in their gardens or barns for the Easter Rabbit to fill with colored eggs.

In Stores

Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


Fun Fact

The first Hallmark Hall of Fame production, Amahl and the Night Visitors, aired in 1951 and was the first original opera created for television.