Celebrated on Sunday, April 16, 2017

Related Images

Click a thumbnail to preview the image and register for hi-res downloads.


  • Easter is always observed on a Sunday between March 22 and April 25. The exact date is the Sunday following the first full moon after the vernal (spring) equinox.
  • Industry-wide, an estimated 40 million Easter cards are exchanged annually, making Easter the fifth largest card-sending holiday in the U.S.
  • According to Hallmark research, people associate Easter with family, religion, children and spring. Easter is viewed as an enjoyable, relaxing time to gather with family and friends.
  • There is a trend toward seasonal home decorating for Easter, including “Easter trees,” decorative items, and seasonal clothing, accessories and jewelry.
  • Hallmark has been producing Easter cards since the early 1920s.

2016 Easter Greeting Card Features

  • Hallmark offers more than 670 Easter card designs. The cards range from religious to humorous and touch on the key elements of the season, such as kids, family, religious significance and springtime rejuvenation. Card prices start below $1. 
  • This Easter, look to Hallmark Gold Crown® stores for the widest variety of unique and innovative cards including:
    • Kids of all ages will love receiving an itty bittys® Greetings featuring favorite itty bittys® plush characters like Mickey Mouse, Winnie the Pooh and Batman. 
    • Suitable to send to anyone, the A Few Good Eggs Collection combines quirky storytelling, lovable characters and simple endearing sentiments with bright colors and springtime scenes.
    • Hallmark artist Amy Hildebrand used her love of looking at old things in a new way to create the Embossed Elegance Collection. The cards, which can be sent to family members, feature textured paper and deep emboss to create seasonal designs infused with beauty and warmth.
  • Cards in foreign languages, Mahogany cards that celebrate African-American culture, Hallmark Sinceramente cards for Spanish-speakers, a card from the Easter Bunny or a secret pal, and cards from the cat or the dog complete the vast selection. 
  • A wide selection of personalized Easter cards are available on InkandMain.com. Shoppers can create the perfect Easter card for their friends and family by personalizing the text and/or adding photographs. InkandMain.com will then stamp and send the card directly to the recipient or back to the sender to hand deliver. 
  • HallmarkeCards.com provides a variety of Easter ecards to share with friends and family, available with a subscription.

2016 Easter Gift Features

  • Find happiness all around with the new All About the Eggs Bunny Techno Plush. When you push a button the bunny sings and dances along to a parody of the song "All About That Bass." – $17.95 at Hallmark Gold Crown with each purchase of three Hallmark card (regularly $32.95). 
  • Back by popular demand, the much-loved Squawkin' Egg Droppin' Hen has returned to Hallmark Gold Crown stores to squawk again. The entertaining hen bobs up and down to a parody of "Whomp! (There It Is) while she squawks and lays an egg. - $19.95 at Hallmark Gold Crown stores with each purchase of 3 Hallmark cards (regularly $34.95)
  • itty bittys® plush are sized just right for an Easter basket. Look for limited editions of Winnie the Pooh and his friends Tigger, Eeyore and Piglet decked out in their Easter best. – $6.95 each.
  • Add a little zip to Easter baskets with new Zip-a-Long plush animals. Pull the tail of Lamb, Bunny, Fox, Croaking Frog or Chirping Chick and watch them go. – $6.95 each 
  • Every child needs an Easter basket so Hallmark Gold Crown stores are home to several different varieties including a plush bunny basket, a felt basket and a quality basket with liner that will last for years to come. – $6.95 - $14.95
  • Celebrate spring with one of the ultra soft Spring Disney Plush Winnie the Pooh characters including Pooh, Piglet, Tigger and Eeeyore, each cradling an Easter egg. – $12.95 each 
  • Several Hallmark Gift Books titles are perfect for Easter gifts: The Very First Easter Egg, Amazing Grace, The Easter Story, Bible Blessings for Your Baby and Footprints. – $5.95 - $14.95 
  • Hallmark Gold Crown stores offer a variety of Easter items needed to create unique Easter baskets including high quality stuffed rabbits, home décor items, small toys, jewelry, Easter grass and other goodies. 
  • Items for religious celebrations such as baptism, communion and confirmation, including photo frames, gift wrap, books, keepsake boxes, crosses, albums and plush animals, can be found at Hallmark Gold Crown stores.
  • In addition to cards and gifts, Hallmark Gold Crown® stores also offer new designs in Easter gift wrap, gift bags and stickers.

Holiday History

Easter is celebrated by Christians and is considered the most important religious holiday in the church year. Easter commemorates the resurrection of Jesus Christ three days after his death by crucifixion more than 2,000 years ago. Many people start the Easter day by attending sunrise church services.

For many people, the holiday traditionally represents new life, both in a religious sense and in the arrival of spring. The name Easter comes from the Teutonic goddess, Eostre or Eastre, the deity of both dawn and spring and the pagan symbol of fertility.

The egg has become closely associated with the holiday as a symbol of fertility and resurrection. Many cultures, including the Egyptians, Persians, Greeks, and Romans, dyed eggs for their spring festivals. One of the most famous U.S. holiday customs associated with the Easter egg is the White House Easter Egg Roll. In 1878, President Rutherford B. Hayes opened the White House grounds for the event, although records exist of egg-rolling events as early as Abraham Lincoln’s administration.

Because of their association with fertility, rabbits also became symbols of Easter. The concept of the Easter rabbit is thought to have originated in Germany. One story describes a poor woman in Germany who enjoyed giving children Easter treats. One year, she hid brightly colored eggs in her garden. While searching for the eggs, the children spotted a hare hopping by. They thought the hare had left the eggs. Because rabbits are more common than hares in the United States, the Easter hare became the Easter rabbit and then the Easter Bunny. Long ago, American children built nests of leaves and sticks in their gardens or barns for the Easter Rabbit to fill with colored eggs.

In Stores and Online

Available at Hallmark Gold Crown® stores nationwide, online at InkandMain.con, Hallmark.com and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.