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Easter

Celebrated on April 4, 2010

Facts
Easter is always observed on a Sunday between March 22 and April 25. The exact date is the Sunday following the first full moon after the vernal (spring) equinox.
Industry-wide, an estimated 63 million Easter cards are exchanged annually, making Easter the fifth largest card-sending holiday in the U.S.
The top recipients of Easter cards are grandchildren, children, parents and friends; 20 percent of Easter cards are for children from newborn to age 12.
According to Hallmark research, people associate Easter with family, religion, children and spring. Easter is viewed as an enjoyable, relaxing time to gather with family and friends.
There is a trend toward seasonal home decorating for Easter, including “Easter trees,” decorative items, and seasonal clothing, accessories and jewelry.

2009 Product Features

  • Hallmark offers more than 900 Easter card designs, ranging from religious to humorous. Some cards focus on Easter and some have general spring messages.
  • New this year, Hallmark introduces eight Easter Recordable Cards With Music, which enable the sender to record a 10-second message that plays before a pre-recorded song.
  • Hallmark also introduces 12 environmentally friendly Easter cards this year. The cards are printed on paper that is made of 50 percent sugarcane by-products and 50 percent recycled paper.
  • Cards With Sound play favorite songs by the original artists and audio clips from movies and TV shows with CD-like quality. The Easter line includes 15 cards featuring songs such as “Just Like You” by Hannah Montana and “When You Wish Upon a Star” from the Disney movie, Pinocchio, or audio clips from movies and TV shows such as The Simpsons.
  • Four Cards With Motion use a unique printing technology that gives the illusion of a two-second video or animation clip, a 3D image, or a combination of both when the cards are tipped from side to side. Hallmark adds to the motion line this year with the introduction of six Big Time Motion cards that are a full 8-by-8 inches, and three cards that feature detachable wearable buttons with motion technology.
  • Some unique Easter cards are for birthday, religious occupations, secret pal, across the miles, and more, including Mahogany cards for African Americans, Hallmark Sinceramente cards for Hispanics, cards in foreign languages, and a card from the Easter Bunny.
  • In addition to cards, Hallmark Gold Crown® stores also offer Easter gifts, decorating items, gift wrap, paper partyware and stickers.
  • Hallmark Gold Crown stores also offer everything needed to create a unique Easter basket, including two plush Easter baskets – a duck, bunny and a carrot-shaped car – at promotional prices, small toys, plush animals, candies, books and other goodies to fill the basket, as well as designed transparent gift wrap or bags to beautifully present the basket as a gift.
  • The new Golden Egg Treasure Hunt game puts a new spin on the traditional Easter Egg Hunt by using carrot-shaped cards with clues to help little hunters find a large golden egg filled with something special.
  • Two Easter Sound Eggs play either “The Chicken Dance,” by America’s Number One Party Band, The Hit Crew or “Disco Duck” by Rick Dees and His Cast of Idiots. They are available at a special price in Hallmark Gold Crown stores.
  • The Gotta Hop plush bunny sings a song while nodding his head and flopping his ears in time with music. He is available in Hallmark Gold Crown stores for $12.95 with each purchase of three Hallmark cards.
  • Hallmark Gold Crown stores also offer a variety of Easter stuffed animals, including exclusive licensed characters Daffy Duck®, Tweety bird®, Snoopy®, and hoops&yoyo, all decked out for the season. All feature sound.

Holiday History

Easter is celebrated by Christians and is a significant religious holiday in the church year. It is a religious holiday that commemorates the resurrection of Jesus Christ three days after his death by crucifixion nearly 2,000 years ago.

For many people, the holiday traditionally represents the arrival of spring.

In Stores

Available at Hallmark Gold Crown® stores nationwide and wherever Hallmark products are sold. Use the store locator on Hallmark.com to find the nearest Hallmark Gold Crown store.


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