HistoryCompany History
Family Leadership
Brand Legacy

Innovation in the 21st Century & Beyond

JC Hall on streets of Kansas City Hallmark's Eye-Vision greeting card display JC standing by Hallmark headquarters JC & Don looking at Crown Center model Crayola Crayons in a box Hallmark Instant Scrapbooks
Founding
1910s
Early Innovation
1910s - 30s
Building a Brand
1930s - 50s
Growing and Expanding
1960s - 80s
Building for
the Future
1980s - 90s
Innovation in the
21st Century
& Beyond

Innovation in the 21st Century & Beyond

Hallmark Magazine issueHallmark Magazine was introduced in 2006.

As the leader of the greeting card industry, Hallmark leaves its mark on more than just cards. Donald J. Hall, Jr. and David E. Hall, both grandsons of the founder, continue the legacy of strong family leadership and innovation. Don steers the company as president and CEO, while Dave leads the wholesale products side of the business.

Even as the company approaches its 100th year, the Hallmark brand continues to evolve. Quality family entertainment started with the Hallmark Hall of Fame and lives on with the Hallmark Channel television network that reaches millions of households with family-oriented programming. Hallmark Magazine adds another dimension to the promise of being the very best. And on the greeting card front, by combining the shared emotion of music or the surprise of motion with the power of a greeting card, our Cards With Sound and Cards With Motion are transforming the industry once again.

Today, Hallmark products can also be found at more than 43,000 retail outlets domestically and online at Hallmark.com. The company publishes in 30 languages, and its products are available in more than 100 countries around the globe. Hallmark Gold Crown® stores, the company's network of independently-owned card and gift specialty stores, bring the most extensive selection of Hallmark products to your neighborhood.

We've come a long way from a man with empty pockets, two shoeboxes of postcards, and a dream. But most importantly, we've held onto the enduring beliefs and values that fill the basic human need to connect with others.

Adhesive-Gift-Wrap-bucket-sm2.jpgFirst-of-its-kind adhesive gift wrap allows easy wrapping without tape.
Bad to the Bone sound cardHallmark's Cards With Sound owe their success to licensing leadership that pairs original music by original artists with our writers' sentiments.
Hallmark Instant ScrapbooksInstant scrapbooks are among the new ways Hallmark is helping people preserve memories.