Founding 1910s	Early Innovation 1910s - 30s	Building a Brand 1930s - 50s	Growing and Expanding 1960s - 80s	Building for the Future 1980s - 90s	Innovation in the 21st Century & Beyond

On January 10, 1910, a teenager from Nebraska stepped off a train in Kansas City, Mo., with little more than big dreams and two shoeboxes of picture postcards. From those inauspicious beginnings an iconic brand was born. One hundred years and billions of well-wishes later, Hallmark Cards, Inc., celebrates its own 100th birthday in 2010 with a nod to the past, a focus on the future, and the grandsons of that Nebraska teenager at the helm.

Additional Background

• Profile of Hallmark Founder Joyce C. Hall
• Today's Hall Family Leaders
• Hallmark Brand Legacy

Current Company Info

• Hallmark Facts
• Hallmark Gold Crown® Stores
• Hallmark Hall of Fame
• Hallmark Subsidiaries
• Hallmark International

News Releases

Visit the Centennial News section of the Hallmark Newsroom or use direct links below:

• Hallmark Centennial Overview:  Storied Past Meets Expanding Future as Hallmark Marks Its First 100 Years
• Hallmark Centennial Celebration:  It’s Hallmark’s Turn to Celebrate in 2010
• Greeting Cards as Cultural Snapshot:  If It's Been on Americans' Minds, It's Been in the Cards
• 2010 Hallmark Products:  New Products Usher In Hallmark's Second Century of Helping People Connect
• Selected images and videos are available for download in the Multimedia Library.