New Faith Hill Hallmark Cards With Sound to Exclusively Benefit (RED)™
Share Faith Hill’s music with a loved one and do some global good
KANSAS CITY, Mo. (June 16, 2008) — Hallmark Cards, Inc. today announced one of country music’s top recording artists, Faith Hill, as the latest performer to be exclusively featured in Hallmark’s (PRODUCT) RED™ Cards With Sound. The cards will feature five of Hill’s originally recorded songs, and like other items in Hallmark’s (PRODUCT) RED collection, the cards will raise money for the Global Fund to help eliminate AIDS in Africa.
“It’s always great to find new ways for people to share music in a positive way,” said Jill Rosen, Hallmark director of licensing. “To know that fans of Ms. Hill will save lives in Africa simply by purchasing a Hallmark card with one of her songs inside, that’s a powerful thing.”
Cards With Sound featuring Faith Hill’s popular songs including “This Kiss,” “If My Heart Had Wings,” and “Breathe,” are now available for $4.99 at Hallmark Gold Crown® stores nationwide.
With eight percent of net wholesale sales from all Hallmark (PRODUCT) RED products going to the Global Fund, the purchase of one Faith Hill Card With Sound results in a contribution equivalent to a single-dose treatment used to reduce the risk of transmission of HIV from mother to child during childbirth. Find out more about Hallmark’s partnership with (RED) at Hallmark.com/RED and JOINRED.COM.
About Hallmark Cards, Inc.
Kansas City-based Hallmark has been helping people communicate, celebrate, and connect for nearly 100 years. Hallmark greeting cards and other products can be found in more than 43,000 places in the U.S. alone, with the network of Hallmark Gold Crown stores providing the very best selection. The Hallmark brand also reaches consumers online at Hallmark.com, on newsstands through Hallmark Magazine, and on television through Hallmark Hall of Fame original movies and the top-rated Hallmark Channel. In addition, Hallmark publishes products in more than 30 languages and distributes them in 100 countries across the globe. The company’s Crayola subsidiary provides fun and imaginative ways for children to colorfully express themselves. In 2007, privately held Hallmark reported consolidated net revenues of $4.4 billion. Charitable giving of $16 million a year focuses on the well-being of children and families, vibrant arts and cultural experiences, and basic services for people in need in the communities where Hallmark operates. For more information about the company, visit http://corporate.hallmark.com.