Hallmark and Feeding America™ Join Forces for Holiday Food Drive
Hallmark consumers can help feed hungry when purchasing Thanksgiving greetings
KANSAS CITY, Mo. (Sept. 24, 2008) — This Thanksgiving, Hallmark and Feeding America™ (formerly named America’s Second Harvest) are partnering to help feed our nation’s hungry. Hallmark will donate 1 percent of the net sales of its Hallmark-branded and Connections from Hallmark-branded 2008 Thanksgiving cards to Feeding America.
Feeding America is the nation’s largest domestic hunger relief organization, founded in 1979. Each year they secure and distribute nearly 2 billion pounds of food and grocery products through more than 200 member food banks and food rescue organizations throughout the United States.
“Hunger is an issue that affects communities across the country,” said Margie Schaff, product manager at Hallmark. “At a time of year when we’re celebrating the abundance in our lives, it’s important to support hunger-relief programs. We’re glad we can enable people to make a difference by simply purchasing a card.”
About Hallmark Cards, Inc.
Kansas City-based Hallmark has been helping people communicate, celebrate, and connect for nearly 100 years. Hallmark greeting cards and other products can be found in more than 43,000 places in the U.S. alone, with the network of Hallmark Gold Crown® stores providing the very best selection. The Hallmark brand also reaches consumers online at Hallmark.com, on newsstands through Hallmark Magazine, and on television through Hallmark Hall of Fame original movies and the top-rated Hallmark Channel. In addition, Hallmark publishes products in more than 30 languages and distributes them in 100 countries across the globe. The company’s Crayola subsidiary provides fun and imaginative ways for children to colorfully express themselves. In 2007, privately held Hallmark reported consolidated net revenues of $4.4 billion. Charitable giving of $16 million a year focuses on the well-being of children and families, vibrant arts and cultural experiences, and basic services for people in need in the communities where Hallmark operates. For more information about the company, visit http://corporate.hallmark.com.
About Feeding America™ (Formerly named America’s Second Harvest – The Nation’s Food Bank Network)
Feeding America provides individuals and families facing hunger with the fuel to survive and even thrive. As the nation’s largest domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States and Puerto Rico through more than 200 member food banks and supplying 63,000 agencies that address hunger through emergency food assistance and programs. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.