Hallmark Introduces Games and Books Designed for Family Time Together
Innovative children’s products meet need for free play and family time together
KANSAS CITY, Mo. (Sept. 22, 2009) — Hallmark Cards today announced the company’s foray into children’s products designed to emphasize and encourage interaction with others. The “Together Time” line consists of 32 activities and three books all intended to give adults fun, focused time with the children in their lives.
The products in the collection encourage group participation, making it relatively easy for anyone to participate, and are not time intensive.
“Our consumer research told us families are looking for easy-to-learn, inclusive activities that are fun for all ages,” notes Product Manager Mary Schoepf. “As a result, we created a collection of activities that enable silly, educational and fun interaction.”
Examples of the activities in the collection include “Play with Your Food,” a TV dinner-shaped game for families that includes everything from fun food trivia to silly charades. The game allows for flexible playtime so parents and kids can play in whatever amount of time is available, such as while waiting for dinner to finish cooking. “Don’t Break the Chain” is another example of an entertaining, flexible family game. Each person draws a card and must do the activity on his or her card (such as make a fish face), plus the activities others playing the game have completed—in the correct order!
Designed to be enjoyed by all members of the family, the toys and games can be played at different levels. Most of the products are designed for children three years and older, offering younger children the ability to participate with adult guidance.
Hallmark Together Time products are available exclusively at select Hallmark Gold Crown® stores and range in price from $7.95-$29.95.
About Hallmark Cards, Inc.
Kansas City-based Hallmark has been helping people communicate, celebrate and connect for nearly 100 years. Hallmark greeting cards and other products can be found in more than 41,500 places in the U.S. alone, with the network of Hallmark Gold Crown stores providing the very best selection. The Hallmark brand also reaches consumers online at Hallmark.com and on television through Hallmark Hall of Fame original movies and the top-rated Hallmark Channel. In addition, Hallmark publishes products in more than 30 languages and distributes them in 100 countries across the globe. The company’s Crayola subsidiary provides fun and imaginative ways for children to colorfully express themselves. In 2008, privately held Hallmark reported consolidated net revenues of $4.3 billion. For more information about the company, visit http://corporate.hallmark.com.