Hallmark Introduces First Personalized Photo Plates
Innovative new product inspires consumers to add photos to personalize paper plates
KANSAS CITY, Mo. (Sept. 29, 2009) — Hallmark Cards today announced the introduction of Hallmark Personalized Plates, the first product of its kind. The plates give consumers the ability to design attractive, high-quality, paper plates with full-color photos and integrated text.
More than 200 plate designs, including birthday, wedding, graduation, pet birthday, baby celebration, retirement and anniversary, are available exclusively at www.HallmarkParty.com. Consumers can add their own photos, write their own personal message or choose from among more than 700 unique suggested messages.
“Hallmark Personalized Plates are a great way to show how well you know and love the guest of honor at the party,” notes assistant product manager Adam Cannon. “Our consumers tell us they are always looking for ideas and inspiration. These plates are a great way to add an element of creative personalization to the party.”
The durable, nine-inch paper dinner plates come in packages of 10. Each package retails for $10. The plates are shipped directly to the customer after the five-day production period. Customers have the option of one-day, two-day or ground shipping. Through the month of October, Hallmark is offering free ground shipping on personalized plate orders with the code PARTY919. Free ground shipping is standard on orders of $50 or more.
Personalized Plates are available in three different configurations: photo only, text only, or photo and text. Consumers can enhance the party experience by selecting solid-color accessories such as dessert plates, cups, napkins and table covers at www.HallmarkParty.com to go with the personalized dinner plates.
About Hallmark Cards, Inc.
Kansas City-based Hallmark has been helping people communicate, celebrate and connect for nearly 100 years. Hallmark greeting cards and other products can be found in more than 41,500 places in the U.S. alone, with the network of Hallmark Gold Crown stores providing the very best selection. The Hallmark brand also reaches consumers online at Hallmark.com and on television through Hallmark Hall of Fame original movies and the top-rated Hallmark Channel. In addition, Hallmark publishes products in more than 30 languages and distributes them in 100 countries across the globe. The company’s Crayola subsidiary provides fun and imaginative ways for children to colorfully express themselves. In 2008, privately held Hallmark reported consolidated net revenues of $4.3 billion. For more information about the company, visit http://corporate.hallmark.com.