Where are Hallmark products made? It depends, on the product and what step in the process of creating them you're asking about.
Virtually all Hallmark products are conceived by teams of product managers, creative thinkers and problem-solving engineers, in our headquarters in Kansas City, Mo. They’re designed by an in-house staff of artists, designers, writers, illustrators, editors, animators and photographers, who apply their creative talents to those products.
Once products are designed, we consider many factors, including quality, cost, production capability and speed requirements, when determining where they’re made:
- Most greeting cards available in the United States are produced here, by Hallmark employees in our manufacturing facilities in Topeka and Lawrence, Kan. (Greeting card production will be consolidated into the Lawrence plant by the end of 2013).
- Cards that require handwork, such as adding beads or tassels, are typically made by suppliers in Asia. This includes cards with sound and recordable features and most of our holiday boxed cards. Hallmark Gold Crown stores carry several boxed card designs made in Kansas this season.
- Greeting card contest winners' cards are produced in Lawrence, and personalized print-on-demand cards from Hallmark.com are made in the U.S. too.
- Party plates, cups and napkins and rolls of gift wrap are made by Hallmark employees in our manufacturing plant in Leavenworth, Kan. They make some products for our Crayola subsidiary too.
- Ribbons, bows and stickers are produced by Hallmarkers in our Leaveworth, Kan., plant.
- Keepsake Ornaments and most gift products are designed in the U.S. and produced overseas. The capabilities of overseas factories to provide cost-effective solutions for plastics, plush and electronics make overseas production most feasible.
- Wherever they're produced, they all end up at distribution centers in Enfield, Conn. (shipping to retail stores in the eastern part of the country) or Liberty, Mo. (shipping to stores in the midwest and west).
- Envelopes for greeting cards – those produced in the U.S. or abroad – are made by Hallmarkers in the Topeka, Kan., plant, moving to Lawrence in 2013.
- And the fixtures on which cards and other products are displayed in stores? They're U.S.-made, by Hallmark employees in our fixture plants in Center, Texas, and Metamora, Ill.
Of our 7,100 full-time U.S. employees, about 3,200 work in Kansas City and 2,900 more work in our manufacturing and distribution centers in Kansas, Missouri, Connecticut, Texas and Illinois. The rest work in retail and field sales positions across the country.
We are proud of our commitment to domestic manufacturing for any products we feel we can make here and offer good value to consumers, and we always consider that alternative when it's feasible. We're also proud of the work conditions and standards we require for overseas factories through our Supplier Code of Conduct program.