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Hallmark's Major Subsidiaries


Crayola, LLC

Crayola Logo

Providing fun and imaginative ways for children to colorfully express themselves

Founded:1903
Acquired: 1984
Headquarters: Easton, Pa.
Products/Brands:
  • Crayola® art products
  • Silly Putty®
  • Portfolio Series™ art materials
  • Crayola FACTORY®, an interactive Crayola brand experience for children of all ages in historic downtown Easton.

Crown Center Redevelopment Corp.

Crown Center Logo

85-acre commercial and residential complex adjacent to the world headquarters of Hallmark Cards, Inc.

Founded: 1968
Headquarters: Kansas City, Mo.
Business:
  • Regional attraction offering a variety of shopping, dining and entertainment options.
  • Key player in Kansas City’s meeting and tourism industry.
  • A premier office address for businesses.
  • Attracts 5 million people annually.

DaySpring Cards, Inc.

DaySpring Cards Logo

Leading supplier of Christian greeting cards and gifts.

Founded: 1971
Acquired: 1999
Headquarters: Siloam Springs, Ark.
Products/Brands:
  • Features non-denominational Christian messages.
  • Available in more than 3,000 Christian retail stores in the U.S. and in 60 countries around the world.

Hallmark Business Solutions

A business-to-business division that specializes in helping companies build and grow relationships with employees, customers and prospects.

Established: 2009
Acquired: Hallmark Insights (2000), Irresistible Ink (1998)
Headquarters: Minneapolis, Minn.
Business:

  • Hallmark Business Expressions — Customizable, distinctive business greeting cards and corporate holiday cards from Hallmark.
  • Hallmark Insights — Provides businesses with personalized incentive and reward programs redeemable online for gift cards and gift certificates to hundreds of national retailers.
  • Hallmark Tributes — Business awards, corporate gifts and promotional products.
  • Irresistible Ink, Inc. — Provider of direct mail personalization and handwriting services.

Halls Merchandising, Inc.

Halls Merchandising Logo

Operates two specialty department stores in Kansas City one on the Country Club Plaza and the other at Crown Center.

Founded: 1913
Headquarters: Kansas City, Mo.
Business:
  • Halls Plaza store opened in 1965.
  • Halls Crown Center store opened in 1973.
  • Feature fine men's and women's clothing, china, crystal, and decorative home accessories, as well as Hallmark products and a corporate gift service.

Litho-Krome Co.

Litho-Krome Logo

Leader in high-quality color separation and lithography.

Founded: 1933
Acquired: 1979
Headquarters: Midland, Ga.
Business:
  • Pioneered early color offset lithography and gained recognition for producing limited-edition prints for a number of major art publishers and artists, such as Norman Rockwell and Thomas Kinkade.
  • Provides the latest printing capabilities in art reproduction, greeting cards and other consumer products.

Sunrise Greetings

Sunrise Greetings Logo

Warm, sophisticated greeting cards for everyday and seasonal sending.

Founded: 1974
Acquired: 1998
Headquarters: Bloomington, Ind.
Products/Brands:

William Arthur

William Arthur Logo

Specializes in distinctive luxury stationery.

Founded: 1949
Acquired: 1997
Headquarters: West Kennebunk, Maine
Products/Brands:
  • One of the finest makers of customized luxury wedding invitations, baby announcements and social stationery, as well as holiday greeting and photo cards.
  • Vera Wang and Rita Renning brands

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