Hallmark Facts

Hallmark headquarters in Kansas City

Company Name:

  • Hallmark Cards, Inc.

President & CEO:

  • Donald J. Hall, Jr.


  • 1910


  • Kansas City, Mo.


  • Private

Consolidated Annual Revenues:

  • $3.8 billion in 2014


  • 10,500 full-time + 19,800 part-time worldwide (Hallmark and subsidiaries).
  • 6,100 associated full-time with U.S. business. An additional 17,300 work part-time, primarily in corporate-owned specialty stores and managing card departments in some mass channel stores.
  • 3,000 work full-time, and 170 part-time, at the Kansas City headquarters.
  • 500+ artists, designers, stylists, writers, editors, web designers, and photographers based in Kansas City work on developing products.

Products (North America):

  • Around 10,000 new and redesigned greeting cards annually.
  • More than 49,000 different products in stores at any one time.


  • Hallmark holds licensing agreements for 7 of the top 10 most popular licensed properties.

U.S. Distribution:

U.S. Production and Distribution Facilities:

  • Center, Texas
  • Enfield, Connecticut
  • Lawrence, Kansas
  • Leavenworth, Kansas
  • Liberty, Missouri
  • Metamora, Illinois

U.S. Subsidiaries:

  • 8 related businesses in the Hallmark family of companies, including Crayola LLC.

International Business:

  • Products in 30 languages distributed in 100 countries around the world.

Headquarters Mailing Address:

P.O. Box 419034
Mail Drop 216
Kansas City, MO 64141-6580

Headquarters Physical Address:
2501 McGee Trafficway
Kansas City, MO 64108

Web Site:

1-800-HALLMARK (800-425-5627)

Fun Fact

Eighteen-year-old entrepreneur J.C. Hall founded Hallmark in 1910 with little more than two shoeboxes full of postcards. Read more about J.C. Hall.