Hallmark History & Timeline

JC Hall on streets of Kansas City Hallmark's Eye-Vision greeting card display JC standing by Hallmark headquarters JC & Don looking at Crown Center model Crayola Crayons in a box Recordable Storybooks
Founding
1910s
Early Innovation
1910s - 30s
Building a Brand
1930s - 50s
Growing and Expanding
1960s - 80s
Building for
the Future
1980s - 90s
Innovation
21st Century
& Beyond

 

View a Flash timeline of our first 100 years

 

On January 10, 1910, a teenager from Nebraska stepped off a train in Kansas City, Mo., with little more than big dreams and two shoeboxes of picture postcards. From those inauspicious beginnings an iconic brand was born.

More than 100 years and billions of well-wishes later, Hallmark Cards, Inc. continues to thrive with the grandsons of that Nebraska teenager at the helm. Explore our history by clicking on the pictures above or by viewing the interactive Flash timeline.

Fun Fact

The first Hallmark Hall of Fame production, Amahl and the Night Visitors, aired in 1951 and was the first original opera created for television.