Sell Your Products in Hallmark Stores
Hallmark offers an exclusive program created for the Hallmark Gold Crown® retail network and other participating Hallmark retailers. The Hallmark PLUS+ program links approved gift vendors with those retailers to help improve retail profitability while increasing the vendor’s sales potential.
The Hallmark PLUS+ program will consider only products which are presently on the market or otherwise a matter of public knowledge (such as by being described in an issued patent) and which you wish to distribute to and through Hallmark card specialty stores. Further, we will consider only products that are not in Hallmark's core line. Therefore, you should not contact us regarding idea submissions, purchasing requests relating to new product/project development ideas, poetry, artwork, photography, or greeting cards, ornaments, albums, gift wrap, party goods, and the like.
HALLMARK PLUS+ PROGRAM BENEFITS:
Reach the Hallmark Gold Crown Network
- Your company name, contact information, category description, terms, and negotiated discounts are placed on Hallmark's recommended vendor list.
- Preferred vendor list is published and distributed to retailers a minimum of twice per year.
- Preferred vendor list is placed on our retailers' informational web site, HallmarkLINK.com, year-round.
- Preferred vendor list is included in Hallmark Gold Crown new store opening packets.
Generate New Business
Program Exclusivity
- Fewer than 100 of the approximately 6,000 available vendors will be admitted to the program.
Hallmark PLUS+ Team Members Available for Marketing Consulting Advice
Vendor-Funded Marketing Tools
- Bulk mailings to retailers.
- Store window decals and show table-top signs communicating your participation in the program.
- Hallmark Gold Crown exclusive product.
- Potential to submit product for national advertising.
No Membership Fee! (Excludes vendor marketing programs)
PROGRAM CRITERIA:
- Offer the Hallmark network a minimum 12% off wholesale everyday discount (15% is preferred); Net 60 days.
- Maintain a proven product line within a proven product category.
- Sales exceeding $200,000 annually within Hallmark's Retail Operating Model system.
- Price points averaging $10 to $40.
- Represent quality product with a high perceived value.
- Represent a category needed and not pose direct competition to Hallmark's current lines.
- Variety of SKUs/product offerings.
- Operate with a field sales force or rep group.
- Offer outstanding customer service.
HOW TO SUBMIT YOUR PRODUCTS FOR REVIEW:
- Complete an application.
- Include a current catalog and sample (samples are not returned).
- Submit to Hallmark PLUS+ via mail or email:
Hallmark Cards, Inc.
New Vendor Submissions
2501 McGee, Mail Drop 249
Kansas City, MO 64108
hallmarkplus@hallmark.com
- You will be notified of your status within 4-6 weeks.
- Hallmark PLUS+ considers only products presently on the market or otherwise a matter of public knowledge.
- Hallmark PLUS+ does not accept idea submissions, purchasing requests or new product development ideas.
- We do not review poetry, artwork, photography or submissions relating to greeting cards or other core Hallmark products.
- Due to the volume of submissions received, we do not provide information regarding the submission status.
If, despite our request that you not do so, you send us creative suggestions, ideas, notes, drawings, concepts or other information (collectively, the "Information"), the Information shall be deemed, and shall remain, the property of Hallmark. None of the Information shall be subject to any obligation of confidentiality on the part of Hallmark, and Hallmark shall not be liable or owe any compensation for any use or disclosure of the Information, other than such liability as arises out of the copyright or patent laws of the United States.